Some smart friends of mine and myself have just launched a new communication consulting startup called Memelab. We have our first two offices in Budapest and San Francisco and we are all very happy this dream has come true. Our goal is to replace the Brand Positioning model with something else that will be a better foundation for communication campaigns in the coming decades. If you are interested, check out the intro presentation.
But the reason I am writing this post is not only the actual model, but also the timing of its development. I have never thought that I would be able to concentrate on a task for a year.
Advertising people are used to the rythm of brand communication campaigns. Deadline is either a few seconds (see the Oreo case) or a few months, at most. When working in this kind of environment, you may realize that your private life also begins to follow these patterns. Your brain learns a certain way and timing to solve professional problems and then, unconsciously, you extend your methodology to all the challenges, even outside the office. This narrow-minded approach may do quite a lot of harm in your life.
But here comes the important part. When you realize that you can approach your private problems differently, it may also have a great impact on your business decisions. Because your new private problem solving patterns can teach you to think out of the box also in the office.
I received some nice mails as a reply to the Memelab intro. They suggest that thinking about an idea for a year can actually be worth it. Give it a try, if you have the opportunity.
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