Isn't it great? The two campaigns winning the most Cannes Lions have nothing in common.

Last week lots of ad people went to party and learn at the Cannes Lions International Festival of Creativity. Judges set the bar again for a year concerning the highly subjective question of what is a creative idea. I was very happy in 2012 (when my concept got two shortlists), but I am also glad now that two of my favourite things have been considered as great work: Fun and Smartness. Let's see why they can be called opposites.

The most important invention of the 21st century?

The Wyss Institute at Harvard announced that it can use 3d printing techniques to produce lithium-ion microbatteries that may help finish lots of small scale devices that were parked in labs in the last phase of development basically because there was no battery small enough to fit them. We can certainly expect a soaring number of medical applications but I think there will be much "bigger" consequences of this announcement which might change our lives soon.

When you work on an idea for a year

Some smart friends of mine and myself have just launched a new communication consulting startup called Memelab. We have our first two offices in Budapest and San Francisco and we are all very happy this dream has come true. Our goal is to replace the Brand Positioning model with something else that will be a better foundation for communication campaigns in the coming decades. If you are interested, check out the intro presentation.
But the reason I am writing this post is not only the actual model, but also the timing of its development. I have never thought that I would be able to concentrate on a task for a year.