The big misunderstanding of the Brand Story

Selfie, FOMO, Cloud School. Just a few of the buzzwords that have emerged recently. Marketing communication is no exception, we also have our trendy things. Words that most professionals feel like they have to put in the ppt file to be considered up-to-date. The Brand Story is one that gives way to a lot of interpretations, many of which are totally wrong in my opinion.

The best wearable of all times: Nothing.

I lost my cool Casio watch when I was 12. My parents asked me if I wanted a new one, but I said no.

I somehow don't like the feeling of wearing anything. When mobile phones appeared, I was one of the happiest men in the world. Do you know which is the most used function of mobile phones? Checking the time. So, I was glad to have something in my pocket and not on my wrist that can show me the time. But today I think the best would be just to know the time somehow, without any device.